306 Technologies Web-Custom - Web Design Saskatoon

Cali Culture: A Seamless Subscription-Based Calisthenics Workout Platform

Cali Culture, a subscription-based calisthenics workout platform, came to 306 Technologies with the goal of creating an engaging and user-friendly website. Click to learn more about the results and more

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Cali Culture, a subscription-based calisthenics workout platform, came to 306 Technologies with the goal of creating an engaging, user-friendly, an and responsive website. The site needed to feature expert-led routines and training programs, designed to help users achieve their fitness goals. Our team chose Sanity CMS, Next JS, Tailwind CSS, and Google Firebase to build a high-performance, responsive, and visually appealing website.

Project Overview

Cali Culture was looking for a website that would enable them to deliver a seamless user experience, from browsing and selecting workout routines to managing subscriptions and accessing premium content. The platform had to be easy to navigate, visually appealing, and capable of handling a large volume of multimedia content.


  • Develop a responsive, visually appealing website
  • Create an intuitive user interface for easy navigation
  • Implement a secure subscription management system
  • Ensure seamless access to premium content for subscribers

The Process

Discovery and Planning

Our team began by understanding Cali Culture's requirements and vision for their platform. We mapped out the user journey, identified essential features and functionality, and determined the optimal technology stack for the project.

Design and Prototyping

With the project's requirements established, our team moved on to designing the user interface. We utilized Tailwind CSS to create responsive and visually appealing components that aligned with Cali Culture's branding. We developed interactive prototypes to test the user experience, refining the design iteratively based on feedback and usability testing.

Development and Integration

Next, we built the platform using Sanity CMS and Next JS. Sanity CMS allowed us to create a flexible content management system, enabling Cali Culture to easily manage their workout routines, training programs, and multimedia content. We leveraged Next JS for its excellent performance, SEO capabilities, and support for server-rendered applications.
We integrated Google Firebase for secure user authentication and subscription management. This allowed us to implement features like user registration, password recovery, and subscription billing, ensuring a seamless experience for both new and existing subscribers.

Testing and Deployment

Before launching the website, our team conducted rigorous testing to ensure that it met performance, security, and usability standards. We tested the website on multiple devices and browsers, ensuring a consistent experience for all users.

Once testing was complete, we deployed the website on a reliable hosting services and provided Cali Culture with comprehensive documentation and support to ensure a smooth handover.

The Results

The final Cali Culture website exceeded client expectations, delivering a polished and engaging user experience. The platform's key features include:

  • Responsive and visually appealing design, ensuring an optimal experience across all devices
  • Intuitive navigation, allowing users to easily find and select workout routines and training programs
  • Secure subscription management, enabling subscribers to manage their accounts and access premium content with ease
  • High-performance website, built using the latest web development technologies

Post-launch, Cali Culture has seen a significant increase in user engagement and subscription inquiries. The platform's seamless experience has been praised by users, and Cali Culture continues to expand its content offerings.


At 306 Technologies, We've helped many businesses build effective websites across Saskatchewan (Regina, Saskatoon, Prince Albert, North Battleford and beyond). It was a pleasure working with Cali Culture and look forward to working with them in the future.

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