A Custom E-Commerce Solution for Saskatchewan’s Premier Liquor Store

[Organization]

The LB Liquor

[Project Date]

November, 2023

[Technology]

Next Js

Sanity CMS

Lightspeed Commerce

[Live Website]

View Website

LB Liquor | Liquor Store Ecommerce Website Design

Overview

The LB is one of Saskatchewan’s largest liquor store chains, with four locations across Southern Saskatchewan. The company aimed to strengthen its online presence and streamline the ordering process for wholesale clients. Off-the-shelf solutions weren’t suitable, as they couldn’t accommodate key requirements like customer-specific pricing, POS integration, and real-time inventory syncing, making a fully custom solution the clear choice.

The Results

We built an e-commerce platform that makes it easy for wholesale clients to place orders, view real-time stock updates, and integrate effortlessly with The LB’s existing POS and inventory management systems.

Since launching the new website, The LB has seen a significant and sustained increase in online traffic. Within months, they began ranking for key search terms in their category, driving consistent visibility and engagement. The chart shows the sharp upward trend in performance over time, reflecting the impact of improved SEO, faster site speed, and a better user experience for wholesale buyers. What started as a modest presence has grown into a high-performing online platform.

Direct Sync with LightSpeed POS

With four busy stores across Southern Saskatchewan, manually updating the website just isn’t realistic for the LB Liquor team. That’s why the site is directly synced with their in-store LightSpeed POS system. Products, pricing, and inventory stay up to date automatically, no double entry, no extra work. Add a product once, and it updates everywhere: in-store, online, and beyond.

Customer-Based Wholesale Pricing

A big part of LB Liquor’s business comes from wholesale customers. Think restaurants, bars, events, and more. Each of these clients has its own pricing agreements, and the website reflects that. With customer accounts, wholesale buyers automatically see their specific pricing when they log in, making ordering fast, accurate, and hassle-free.

Real-Time Stock Availability

We Canadians love our beer, no doubt about it. And there’s nothing more frustrating than making the trip only to find your go-to drink is out of stock. That’s why LB Liquor’s website shows real-time stock updates for every location. You’ll know exactly what’s available and where, so you can skip the guesswork and head straight to the good stuff.